Vofer

Creative AI Growth

AI Sales, Marketing, Websites & Lead Generation

Vofer: Websites, Online Marketing, Lead Generation and Protection

Generative Engine Optimisation (GEO)

Is Your Brand Showing Up in ChatGPT

Is Your Brand Showing Up in ChatGPT? A Practical Audit You Can Run in 30 Minutes

By / Generative Engine Optimisation (GEO)

In our guide to Generative Engine Optimisation (GEO) we made the case that being cited inside AI answers is becoming as important as ranking on Google. This is the hands on companion. Before you spend a cent on GEO, you should know exactly where you stand today, and the good news is you can find […]

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GEO (Generative Engine Optimisation)

A Guide to GEO (Generative Engine Optimisation): The Sequel to AEO

By / Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO)

When we published A Guide to AEO (Answer Engine Optimisation) in January 2025, the idea that an AI might answer a question instead of handing back ten blue links still felt like the near future. A year on, it is simply how a large and growing slice of search works. The live term has shifted

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