Driving Digital Transformation & Growth Through Technology and Marketing

Over 15+ years with ChinaDirect Sourcing, Lionel transformed the business through technology, marketing, and innovation. Beginning in a support role and advancing to CTO responsibilities, he led the digitization of international procurement systems, website development, and lead generation strategies that fueled consistent business growth.

His expertise bridges technology and marketing, aligning IT infrastructure, web platforms, and digital campaigns with business objectives. This unique combination enabled him to drive scalable growth, streamline workflows, enhance user experience, and protect lead funnels from waste and abuse.

Lionel thrived in roles demanding hands-on problem-solving, creative digital solutions, and strategic alignment across procurement, digital marketing, IT support, and growth campaigns.

Digital Transformation

• Business Process Transformation & Automation
• International Procurement System Digitization

Lead Generation & Marketing

• Custom Lead Reporting System
• Google Ads, Facebook Ads & multi-channel marketing flows
• Online Marketing & Advertising Campaigns
• Lead Funnel Protection (spam & budget attack mitigation)
• Sales Support & Follow-up (SMS and Salesforce integration)
• E-Book, DVD & Physical Book Sales Support

Website Development & Management

• Design, Development, Hosting, Maintenance & Support
• Multi-year creative iteration and refinement

SEO & Content

• Website SEO (on-site & off-site)
• YouTube SEO & Video Production
• Content Creation (articles, posts, scripts, videos)
• Video Script Writing (campaigns & email marketing)

Creative & Design

• Graphic Design (websites, flyers, banners, business cards)
• Creative alterations, feedback, and iteration

Technology & IT Support

• Office Tech Support (setup, troubleshooting, network issues)
• Domain Management & Recovery
• Security Setup (office, email, virus protection)
• SMS Systems setup & maintenance for sales operations